Words by Bart Brejcha Pics by Veva Gómez and Said Infante Dr3 Workshop, Industrial Design Guadalajara, Mexico: This was a real competition for students of Tec de Monterrey, Tecnológico de Monterrey campus Guadalajara, who were only given five days to submit their entries. The students were inspired because of a policy text that will be published later and that will be given to educate politicians and other government officials about design's role in society, reuse, recycling and promoting local industry and tecnologies. In the end the students gain understanding about design process and possibly get published. The idea is to try to create a product from existing products instead of creating something from using raw materials like that of a typical product using a plastic injection for example. At first students were surprised that there would not be the freedom they might like to have in other competitions. Then the students were shown examples of another similar competition. Once students looked at the examples created by their roman counter parts of similar age and grade level they took off and stared brainstorming. Task: Create a functional real scale prototype. To design a product using only items that have been discarded What: Using recycled or reuse existing objects giving them new function or symbolic meaning using metaphor if possible. Think Re-use! Trying to offer an industry products that they could produce industrial at a low cost and using materials that were thrown away. Required: to turn in a day by day timeline (later they learn this is a process) Final: present the product to the judges as if the judges were a company. These students are from the first semester to the 5th semester (just starting their their year) Most of these students have a modest knowledge or have not used CAD. Five people in a team. Making use of materials here in Mexico. We have this culture of reusing and profit from this thinking and profit from based on real needs. This enables the young designers to think green. Trying to make the young designers think and work together. Design does not have to be about new materials. It can be from products that already exist. For more information contact: Claudio Monterrubio c.monterrubio at itesm.mx: and Said Infante garindann at yahoo.com: gda.itesm.mx Tec de Monterrey, Tecnológico de Monterrey campus Guadalajara 'The winner product Side A Side B' used cassette tapes in this uniqe way to create light. 'Side A Side B' designed by Rosaura Sanchez, Elisa Lua, Anami Orozco, Aldo Alatorre, Jose Chavez, Alejandra Barba Side A Side B music that shines Second place winner 'Garratool' reuses water containers to create diverse tools 'Garratool' designed by Ernesto Garcia, Mariana Rivera, Arturo Jimenez, Juan Castro, Leslie Silva, Jose Rosales ' 'Bertha the Fat' 3rd place. Reused natural gas tank...now a comfortable couch 'Bertha the Fat' designed by Federico del Toro, Lenia Sanchez, Mitzi Holohlavsky, Bibiana Huber, Fabiola cruz, Daniel Ortiz Honorable mention 'Lamp' uses recycled plastic dishes and acrilic to create colourful lamps 'Lamp' detail 'Sandals' new footwear made out of worn out tires 'Flotabol' floating with tennis balls 'Spoonbender' bending spoons is possible even outside the Matrix 'Spoonbender' some of the table objects they created These images below are from the opening September 12th 2005 showing winners and family enjoying the show. Some of the winners. Bibiana, Arturo, Mitzi all sitting on 'big bertha' visitors of the awards opening licenciado en diseno industrial Logo for the recycle, reuse, rethink workshop Want to Learn Some Design Programs? Hit me: Email Dave Mazovick dmazovick@proetools.com