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The Real Future.... The Third Annual Photoreal competition is now unveiled and Design-engine.com is leading the way towards the future of design. The competition involves more than 200 entries of cutting edge computer assisted or 'photoreal' furniture and its reflection in the virtual world. The aim for many designers and in this competition is to develop the submitted concept fully with the help of computer modeling and rendering software then hone the concept using materials and lighting. From the competition sake the goal is to allow designers to show off a bit their designs and allow them (the designer) to represent the possibility of existence to something that does not exist and also to generate a little fame at the same time. The competition takes a developed concept and realizes it with a sense of feel and touch. The competition allows the designer to develop and shape seating without cost for prototype or manufacturing. The viewer does get a clear sense of what it would be like to experience sitting on the photoreal. . Design and design awareness is growing all over the world. The ability to communicate form to the public novice as well as the head CEO of a major manufacture is the dual goal. The direction of the industry is one of ever changing perimeter and is a powerful driving force for the economy. The communicative ability of the photoreal is essential to the designer and the manufacture and eventually if production insures, the buyer. The development and application is happening before our eyes. The competition is based on any original computer generated furniture or seating product created using any computer aided design software. As the exciting world of design accelerates in the coming years you will see more and more levels of competition for the development of design and the communicative nature of the photoreal. This all sounds like an episode of the Matrix and in a way, it is. The shaping of our society is based on two things creativity and communication. Birds fly, fish swim, humans create…. And this creation is now more than ever being developed at incredible speed.
The development of the art and design of each piece by each designer has an underlying quality of human body form. The ability to be construct of each product using CAD software from the original sketch has to be precise and resemble the real world.
Last year judging was based on creativity, use of materials, lighting, creativity, photoreal, creativity and innovation. Basically it all boils down to if the judge likes it or not. This year we again left it up to the judges. We have as many winners as we have prizes.... truly everyone wins.
First lets discuss the judges of the competition in alphabetical order. Patrick Chia – furniture designer, born in Singapore and studied Industrial Design in Australia, Patrick Chia was discovered by Philippe Starck when the later bought his first piece of furniture for the Mondrian Hotel in Los Angeles. Since the launch of his first collection, Chia’s work has been exhibited extensively around the world. In 1998, the “squeeze” bench was acquired by the Tel Aviv Art Museum as part of its permanent collection.
Rob Curedale- Industrial Designer opened his own firm, Axis Design, in 1990 in Australia. The firm's products are a part of the permanent collection of the Powerhouse Museum in Sydney.
Miles Hawley- Industrial Designers responsible for assuring the excellence of PDD's industrial and packaging design work in terms of creativity, appropriateness and quality. Miles' design experience has been developed during is 14 years in consultancy, creating and developing innovative new products.
Ken Krayer – The College for Creative Studies is also on board, look for an interview with Ken on Design-engine.com in the near future.
James Ludwig is the Director of Design for Steelcase North America; a part of Steelcase Inc. Steelcase is an international work effectiveness company whose knowledge, products and services enhance the quality of people's lives in work environments. Look for an interview with James on Design-engine.com in the near future. His product portfolio includes furniture systems, seating, lighting, storage, architectural and technology products, and related products. Tim Power is an American furniture designer living in Italy. His claim to furniture and lighting is a mile long.. Richard Smith –Industrial Designer in England. Marc Tanner- Industrial Designer could not participate in the judging. His vacation on a sailboat in the Caribbean was more important. Finally William Taylor, product line manager surfacing tools of and from PTC.
The choices they were to given to make were tough, and with the ideals of the communicative movement growing ever-stronger decisions were hard pressed. First place:
The design entry made by Scott Wilson for Mod/ the creative director at Nike timing division, the Purity Rocking Lounges, was the overall winner and for good reason the beautiful render was inspiring to most of the judges. This chair ranked either first or second on the judges lists. The subtle line mixed in the reflective flooring gives way to the sharp design by MOD the name for the Scott Wilson Design firm. The curvilinear structure was the power and the great addition of transparency and shadow.
The number two selection is by Eric Wang, the Metaflo Hybrid Couch, is black and white couch that creates a balanced form, almost as if the yin and yang symbol had been stretched into existence, the clarity of the appearance is quite the show stopper. Even the female persona lounging on the piece is well conceived.
This competition is a rousing success Design-engine.com would like to thank all of the contestants for the hard work and we expect great things from all of you.
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